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2 Basics You Can’t Ignore If You Want To Scale

I know my target audience…it’s anyone who will pay on time, pay full price, and who will request work when my calendar allows. Is that so hard? There are countless strategies to be studied, and an ever growing number of platforms, tools, and magic potions available for sale to run and grow a business. This only makes it easier than ever before to get distracted by all of the shiny objects for ways to shortcut the rocky road of success. For today’s Fundamental Friday, let’s talk through two basics that I was reminded of during a recent podcast I was

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What Can A Trapeze Teach Us About Business Growth?

What can a trapeze teach us about how to grow a business and strengthen a team? It has everything to do with Risk and Trust. Think about the last 10 people you’ve hired. No matter how well you wrote the job description, perfected the interview questions, and screened the candidates, maximizing the impact that employee will have on your team has more to do with what they do outside of why you hired them than the reasons they were offered a job in the first place. Consider this: What if every person who ever joined a new company simply completed the

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3 Simple Ways to Build Stronger Employee Loyalty and Performance

Employees must love a company before your customers ever will – Simon Sinek While many companies are born from an idea of how to serve a market or solve a problem in a new or unique way, in time, the idea turns into a company with employees, partners, and customers. Real, breathing, people. I’ve been involved in far too many situations over the years where a significant portion of the employee base not only didn’t LOVE the product or service (weird, I know), but frustrations with the company or organization as whole were palpable. It’s one thing when this affects

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Rooting for the small market team, then it all comes crashing to a halt

Has this ever happened to you? I’m listening to my favorite sports radio talk show and the host is doing a live broadcast on location for a local small business. Because of what I do, I paid close attention for the few minutes I had in the car and found myself rooting for the business to do a good job. Alas, my heart hurts because of what happened in the end…I’ll come back to that in a moment. But first, we all know how these work. The host announces throughout the broadcast that s/he is live at said business and

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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