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Top 3 Dangers of Discounting

Every good horror movie has its signature music that tells you something bad is about to happen. The music starts with a slow ominous rhythm, and then builds to a climax that announces the arrival of the monster or killer. JAWS. Halloween. Psycho. You can probably hear those unforgettable notes as you read this. Businesses do the same thing with their marketing strategies. Things like “loss leaders” are intended to create a sense of urgency and boost sales. But like any horror movie, there are always dangers lurking in the shadows when a business discounts its products or services. Just

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Gas Prices Got You Down? Don’t Make This Mistake

How much is your time worth? With how much gas prices have risen, along with most everything else, it is incredible what some people feel compelled to do to save money. True story: Just a few miles from where I live, an enterprising gas station owner decided to slash the price at the pump by $2.50 a gallon for two hours in the middle of the day, starting at 11am. Naturally, the line of cars stretched around the block, through the neighborhood, and then some. The scene at 10:30 was absolutely bonkers, which is when this picture was taken. Of

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What Can Any Business Learn From One Gynecologist?

Yeah, I know. Now that I have your attention. If everything about running your business is rainbows and unicorns and will always be so forever and ever no matter what happens… …and you’ll never need to do anything to change or adapt to things like technology, customer preferences, social dynamics, or even something as unexpected as a pandemic, then feel free to skip this and go on scrolling about your day. Or, check this out… In my line work, and because of where my career has taken me over the past 22+ years, I find that I spend more time

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Oh no! Facebook is down… now what do I do?

Maybe you noticed, maybe you didn’t. Chances are, at some point you’ll have either been directly affected by today’s Facebook outage – or at least heard about it. As I’m writing this, it has been down for at least an hour and is still down for who knows how much longer. Never fear. I’ve got you. This is a bit long, but stick with me for ONE key solution that can’t be overstated when stuff hits the fan… While Zuck’s platform isn’t my favorite thing on the planet, I do value it for a variety of reasons (both personally and

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2 Basics You Can’t Ignore If You Want To Scale

I know my target audience…it’s anyone who will pay on time, pay full price, and who will request work when my calendar allows. Is that so hard? There are countless strategies to be studied, and an ever growing number of platforms, tools, and magic potions available for sale to run and grow a business. This only makes it easier than ever before to get distracted by all of the shiny objects for ways to shortcut the rocky road of success. For today’s Fundamental Friday, let’s talk through two basics that I was reminded of during a recent podcast I was

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